Website design, content management systems, shopping carts, flash animations… everything we do at Ecreate stems from one or more marketing foundations. And when offering our services to businesses across so many different kinds of industries, it is essential we are tuned in to the current foundations of marketing within that particular industry.

Recently we undertook a considerable amount of research on different marketing techniques for restaurants, and we found one particular site I consider a marketer’s gold mine - There are literally hundreds of articles on every imaginable topic within the hospitality industry, not just restaurants. Here are a couple of freebies:

Profitable Hospitality was founded by Ken Burgin. Ken is based in Sydney and has a reputation as a successful restaurant and cafe operator. He’s managed hundreds of thousands of customers and now commits himself to being a hospitality marketing guru. His articles are well written and typically contain information and ideas he has personally implemented.

There are a lot of free resources available, but to get maximum value out of his Website I strongly encourage you to sign up as a 1st Class Member. It’s only $99US (plus $9.90/month) and for any business owner in the hospitality industry, it’s money well spent.

If you’re a restaurant, club or hotel owner, or just want to impress your boss with a few good ideas - Visit

This entry was posted on Thursday, April 3rd, 2008 at 2:12 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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