SEO, SEM, Internet Marketing, Adwords, Adsense, PageRank, Optimisation, Indexing, Caching, Crawling - “Arrghhh! I just want my site listed on Google!”
There are so many buzz words in the Internet Marketing industry that you almost need your own special pocket dictionary to translate all the jargon. But don’t let the seemingly complex world of Internet Marketing or Search Engine Optimisation overwhelm you.
So what is the difference between Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Internet Marketing, etc?
Let’s break it down…
Internet Marketing refers to any kind of marketing that involves the Internet, such as banner advertising, social network marketing (such as Facebook), viral marketing and of course Search Engine Marketing.
Search Engine Marketing consists of any marketing that involves Search Engines. Such as Pay-Per-Click advertising like Google Adwords or Yahoo! Search Marketing.
Search Engine Optimisation (SEO) involves giving your website the best chance of ranking well in the organic (or natural) listings.
So how do I rank well on Google?
Firstly, Search Engines aren’t linear. You don’t simply “rank well on Google”, but rather you rank well for particular search terms. Search Engines looks at many different factors when determining how relevant your website is to a search term. For example, they look at the keywords on your site, your domain name, your meta tags, the age of your website, what sites are linking to you and with what wording. SEO involves doing what we can to make sure the Search Engines consider your website relevant to particular search terms.
So how do I optimise my webpages for Search Engines?
There is no such thing as a “perfect website”, in fact if you try to over-optimise your website, the Search Engines will likely detect this and penalise you for trying to manipulate them. But there are many things you should do if you’re not doing them already:
- Get a domain name with relevant keywords in it.
- Try to spread your keywords/phrases naturally throughout your website - but don’t over do it. Search Engines will be able to detect if your website doesn’t ’speak naturally’.
- Make sure your heading tags (such as <h1>) are relevant to the topic but try to include a keyword or two.
- Be sure to include Meta Description - eg. <meta name=”description” content=”A blog dedicated to Internet basics, the web and online marketing - by Ecreate”>
- Check that your HTML and CSS validates - Read my post on “valid xHTML, valid CSS - What does it mean?“
- Avoid link farms and heavy link exchanging. If a website is relevant to your page and it will be valuable to your readers, then by all means link to it, but avoid linking just because somebody is linking to you.
- And finally, the most important aspect of Search Engine Optimisation is… produce quality content. If you are truly providing something original to the web, people will want to link to you and Google will want to list you.
That’s all from me today on this topic. If you’d like to read more about SEO and get a few link building tips, here’s a website that’s quite good for the beginner Internet Marketer - www.kksmarts.com. It talks about SEO, link building, Google Adwords and a whole lot more.
As usual, email me if you have any questions