Download e-book for iPad: A Business History of the Swatch Group: The Rebirth of Swiss by P. Donzé

By P. Donzé

ISBN-10: 1137389060

ISBN-13: 9781137389060

ISBN-10: 1349482226

ISBN-13: 9781349482221

This ebook deals an in depth and whole research of the tactic which enabled the Swatch workforce to set up itself at the global industry. particularly, it tackles the problems of construction restructuring, with the outlet of subsidiaries in Asia, and the implementation of a brand new business plan, characterised by way of the circulation in the direction of luxury.

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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry by P. Donzé


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