Beyond Hofstede: Culture Frameworks for Global Marketing and by Cheryl Nakata PDF

By Cheryl Nakata

ISBN-10: 023020239X

ISBN-13: 9780230202399

ISBN-10: 1349300470

ISBN-13: 9781349300471

Hofstede brought a tradition paradigm that has been extensively influential in overseas business. However, its relevance in gentle of culture's expanding complexity because of globalization has been questioned. Alternative tradition frameworks and views are offered by top students in worldwide advertising and management.

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Beyond Hofstede: Culture Frameworks for Global Marketing and Management by Cheryl Nakata

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