By Metin Kozak,Nazmi Kozak
This e-book advances the present literature on vacation spot advertising and marketing through the use of cutting edge updated case experiences from a large geographical illustration. The individuals learn new equipment and advertising techniques used in the box via a mixture of theoretical and sensible methods. With discussions of themes together with photograph, branding, sights and competitiveness, the chapters during this quantity provide new perception into modern advancements comparable to clinical tourism, Islamic tourism and film-induced tourism. featuring specified findings and various methodologies, starting from surveys to shuttle writings and ethnography, this booklet may be of curiosity to scholars, students and practitioners within the fields of tourism and advertising and marketing.
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Additional info for Destination Marketing: An international perspective (Routledge Advances in Tourism)
Destination Marketing: An international perspective (Routledge Advances in Tourism) by Metin Kozak,Nazmi Kozak